Caregivers Communications and Marketing Toolkit

This toolkit was designed as a practical resource for state agencies, community partners, nonprofits, and advocates — anyone who supports family caregivers. It contains ready-to-use templates, sample messaging, and designed materials to raise awareness, connect caregivers to services, and strengthen public understanding of the caregiving role.

The goal of the toolkit is to empower caregivers to see themselves in this role, recognize that support is available, and take the first step toward accessing the help they need. All materials are free to use and customize for your organization or community.