Article Publication Date:
This interactive session, from n4a’s 2016 annual conference, helped participants learn how to tell their organization’s story and package their “products” in ways that will help them get noticed and appreciated by health care payers. Presenters included representatives from health plans who discussed what they look for in a “pitch” from a community-based organization seeking to market its services.
Programs/Initiatives:Medicaid Managed Long Term Care
National Association of Area Agencies on Aging (n4a)
Short URL: http://www.advancingstates.org/node/69980