Social Marketing Resources and Websites

File Downloads / Links

Article Publication Date: 
8/31/2004
Summary: 
Provided here are serveral articles, resources & a presentation on social marketing. Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing. Key Concepts: -A social or behavior change strategy -Most effective when it activates people -Targeted to those who have a reason to care & who are ready for change -Strategic & requires efficient use of resources -Integrated & works on the “installment plan”
Topics: 
Resource Center
Types/Tools: 
Populations: 
N/A
Sources: 
The Lewin Group
Programs/Initiatives: 
N/A
Keywords: 
Human Services
outreach; marketing; influence action

Contact

Sarah Lash
3130 Fairview Park Drive, Suite 800
Falls Church, VA 22042
sarah.lash@lewin.com
Phone: 
703-269-5723

Short URL: http://www.advancingstates.org/node/50276